My Shameful Secret As A Copywriter
I’ll let you in on my shameful secret as a copywriter…
For well over 2 years after starting my online biz, I didn’t have a welcome sequence in place.
I know, I know.
It’s so embarrassing.
As a copywriter, I get paid to write email sequences for clients.
And here I was, without my own.
I knew all the reasons I needed a funnel to follow my lead magnets:
To nurture my new subscribers
To build the conversion-boosting Know, Like, and Trust factor
To establish my authority and expertise
To invite my readers to work with me and solve their problems
The only thing I’d put in place was freebie delivery and a half-assed welcome email.
Fast forward to now, when my welcome sequence helps me:
→ share my values and make sure that the people who’ve signed up for my list are a good fit for my biz
→ connect with clients who need my help, so that they can get faster results with less time and struggle
→ support my new subscribers in taking action, so that they can overcome their obstacles and finally get the magic-wand moments they dream of
Why You Need A Welcome Sequence for Your Business
If you want to:
boost your brand’s credibility
establish a meaningful connection with your new subscribers
make sure you fill your email list with devoted readers
then you’ll want to make sure you have an email welcome sequence in place.
An automated welcome sequence that gets emailed to anyone who signs up for your freebies (aka lead magnets) is something that so many of us entrepreneurs put off, for a variety of reasons, including:
lack of time to plan and write an effective welcome sequence
lack of energy due to juggling multiple tasks in our businesses and at home
lack of knowledge on how to write a welcome sequence
Despite the fact that once you get your email funnel up and running, it takes pretty much zero effort to maintain, nearly everyone I know procrastinates when it comes to implementing an automated nurture sequence.
If you’ve been intimidated by the thought of writing a multi-email welcome sequence that doesn’t sound overly salesy or sleazy, head on up to the link in my bio and download my freebie, 7 Secrets to a Welcome Sequence That Sells Without Being Sleazy. You’re gonna love it.