3 Tips to Help You Help Yourself + Write High Impact Emails
I was in a group coaching call this morning and it was filled with mic drop moments.
The group member being coached was vulnerable and relatable, and the coaches were raining down truthbombs and wisdom nuggets like a Category 4 hurricane.
The group chat was on FIRE, filled with encouragement, agreement, and comments that kept the chat vibe high.
One of the chat comments that stood out to me was this:
“I can’t help you unless you help yourself.”
This statement resonated with me for a couple of reasons.
First, as a copywriter, I sometimes speak with potential clients who just aren’t a good fit for what I do.
They want to outsource their copywriting, but they don’t have clarity around their messaging, who their customers are, or what their voice sounds like.
To make matters worse, they often don’t want to do the work needed to get clarity around their messaging, ideal clients, and voice.
They expect me to figure out their businesses when they haven’t figured them out themselves.
Second, as an entrepreneur myself, I’ve invested in coaching programs and courses where I’m embarrassed to say that I didn’t do the work.
It’s as if I thought the “BUY NOW” button was a magic wand that would magically deliver the results I wanted.
But you and I both know that results don’t come from clicking a button.
The transformation you want comes from doing the work to get you from where you are now to who you want to become.
Whether you want to become a better copywriter, or you want to be able to hire a copywriter to help you get bigger results in your business, I’ve got 3 big tips to help you help yourself when it comes to writing email copy that connects with your audience and leads to more conversions.
3 TIPS TO HELP YOU HELP YOURSELF SO YOU CAN WRITE HIGH IMPACT EMAILS
1. Be clear on your mission
When it comes to your business, I’d love it if you’d answer these questions in detail:
Whom do you help?
How do you help them SPECIFICALLY? (Hint: if you tell your ideal client what you do and they respond with a glazed look or ask you, “What exactly does that mean?”, then you aren’t clear enough)
Why do you help them - and not some other group?
Why does it matter to your customers if they get help with this particular thing?
Why does it matter to them if it’s you who helps them?
What do you want to be known for?
If you don’t know the answers yet, that’s okay! These aren’t all easy questions. But the clearer you can be with your mission, the clearer and more impactful your messaging will be.
2. Write about stuff that matters to you
As a copywriter, I could write blog posts about the marketing stages of awareness or how to use MailChimp to deliver a lead magnet.
But I don’t, because that stuff doesn’t get me excited.
I’d much rather write about how to transition from a story to a call to action in your emails, or what to do if you’re not feeling creative but you’ve committed to emailing your list every week.
My perspective is that it’s my business, so I want to make sure that it reflects my passion and serves the people I want to work with.
A coach I once had told me I should shift my business to focus on working with bigger clients with bigger marketing budgets.
I think that’s AWFUL advice, because I’m not in business just to pay the bills, and my copy reflects that.
I want the work that I do to serve my bigger mission of helping women stuck in jobs they don’t love create thriving online businesses doing work with meaning.
Someone else can write about email funnels for SAAS companies.
3. Don’t be nice
Truth be told, this is one that I struggle with myself.
As women, we’re conditioned to be people pleasers, and man, that is a hard habit to break.
Sometimes, I hold back in my emails and content because I don’t want to hurt anyone’s feelings, or I don’t want to be controversial and scare off readers who might one day become clients.
And every time I hold myself back, I know it’s the wrong thing to do, because being authentic and controversial will do more for my business and attract more of my ideal clients than “being nice” ever will.
I want the emails you write to light a fire in your ideal clients’ hearts.
I want to see you charm your audience telling personal stories, like how your daughter called you basic for ordering an iced chai latte .
I want you to share your values and tell people what you stand for in the content you write.
So you can call in your ideal clients and repel everyone else.
The Biggest Takeaways
Be clear on your mission
Write about the stuff that matters to you
Don’t be nice in your emails or content