Why Consistent Emails Matter to Your Bottom Line (and How to Make Writing Them Easier)

My friend Sarah was interviewing me for her podcast the other day and we were chatting about how hard it can be to consistently nurture your email list.

Even though I know how much more impactful emailing can be than social media...

And even though I love writing emails so much that I've made it the focus of my business...

I still find it hard to prioritize consistent email content creation.

Things that run through my head when I know it's time to email my list...

--> "Ugh, what am I going to write about that will provide value to my readers?"

--> "I feel like I'm constantly repeating myself. I'm pretty sure I wrote about that earlier this year..."

--> "I'm an email copywriter, for crying out loud! Shouldn't this be easier?"

So if you've ever struggled to show up in your subscribers' inboxes on the regular, you're in good company.

Does that mean I'm giving you permission to let your nurture emails slide?

No, it doesn't.

And here's why...

3 Big Reasons Why Consistent Emails Matter to Your Bottom Line

1) When you keep your list warm and nurtured, you'll see more sales in your launches.

Selling to a warm audience is a whole lot easier than selling to a cold one.

2) When you email regularly, people remember who you are and why they joined your list.

If you only email when you have something to sell, you won't have established trust with your audience and you'll see your unsubscribes jump.

3) Creating regular content helps you develop your voice and refine your message.

When you make your values and expertise known through your content, it's easier to create a strong brand and have a bigger impact. 

Now that you know why you need to keep at it when it comes to consistently emailing your list, let's talk about how to make the process easier and quicker.

5 Ways to Make Writing Regular Emails Easier

1) Write from your passion.

What are you obsessed with right now? What makes you mad or excited? What do you wish everyone knew? 

It's easy(ish) to create content about a topic you can't stop talking about.

My only caveat: link it to your business in some way.

2) Don't overthink it.

Not every post you send has to be an elaborate tutorial.

Share a quote that inspires you and explain how it helped you persevere.

Talk about 3 apps you can't live without.

Write yourself a pep talk and tell your audience that you thought they might need a little encouragement, too.

It's okay to do the bare minimum.

3) Jot down ideas as you get them.

Whether you use a dedicated journal, Google doc, or random sticky notes, keeping a collection of ideas handy really helps when it comes time to write. 

Here are a few examples of the notes I have sitting on my desk right now...

--> "cold brew is my new caffeinated obsession"

--> "unabashed Hamilfan"

--> "craziest skin problems ever: my very own Dr. Pimple Popper moment"

--> "I had to say goodbye to cinnamon bread, maybe forever"

--> "can I move to Hawaii already?"

--> "how to plan your email welcome sequence"

4) Commit to a shitty first draft.

The hardest part of writing is usually getting started.

Because you put pressure on yourself to write something great.

Try this instead...

Give yourself permission to write terrible nonsense for 15 minutes and see what emerges.

Still not feeling it after 15? Put your laptop away.

Find yourself in The Zone? Keep going.

5) Don't feel like you have to do it all at once.

Sure, you can sit down every week and write a single email from scratch and then send it out.

But you can also batch your content, which for me looks something like this...

Step 1: brainstorm ideas

Step 2: pick the ideas I'm most excited to write about

Step 3: create outlines for 4 emails

Step 4: write my emails

Step 5: edit after a few hours away from my computer (or after a good night's sleep)

Step 6: schedule my emails

Typically, I do step 1 one day, steps 2 and 3 the next day, steps 4 and 5 a few days later, and step 6 the day after that. 

I've learned with experience that if I try to do it all at once, my writing feels forced and flat and the process isn't enjoyable.

And frankly, if it’s not enjoyable, I’m not gonna do it.

Need a little more email help? Grab my free guide to writing a sleaze-free welcome sequence that sells.