4 Ways to Create High-Impact Emails With Less Time and Stress

Raise your hand if you find content creation exhausting.

Much as I love writing and the whole creative process, creation takes energy, and sometimes I don’t feel like I have the energy to give.

As a side hustler juggling a part-time 9-to-5 and my copywriting biz, I end up creating much less content than I’d like to because I feel like I don’t have the mental capacity to devote to creation.

Over the past 3 years of growing an online business, I’ve learned the hard way that if I don’t pay attention to my energy levels and keep pushing without enough rest...

I end up burned out and unhealthy.

I’ve even stepped away from marketing my business a couple of times because I felt so damn tired all the time.

I definitely don’t have all the answers for preventing burnout or for managing your energy so that you can grow your biz and bring your dreams to life.

But I‘ve learned a few things about efficient content creation over the past couple of years.

And today, I’m sharing my best tips and tricks with you.

HOW TO CREATE HIGH-IMPACT EMAILS WITH LESS TIME + STRESS

Tip #1: Create from passion

This is my favourite tip, because it’s made the biggest impact in my own content: Write about topics that you have strong emotions about.

Can’t stand Gary V?
Wanna yell at people for being sleazy in DM’s?
Wish you could get your audience to jump on the IGTV train?

Use your passion to fuel your content.

Just make sure it aligns with your business and your ideal client.

When I use a passion-focused approach, I find it takes a lot less energy to write.

My ideas flow more easily and I often have a smile on my face.

And yeah, you’ll catch me talking to myself, or nodding along as I write down what I think is a great point.

And my writing process is usually a lot faster, too, because the topics are something I spend a lot of time thinking about.... so they’re easy to write about.

Tip #2: Keep an idea bank

I get some of my best ideas when I’m driving, walking, or working out.

But often by the time I get to my destination or finish up my workout, my brilliant idea has vanished like a wisp of cloud on a gusty day.

So I started taking notes.

When I’m driving or walking, I ask Siri to record notes for me so that I can remain hands free.

If I’m working out, I’ll often keep a notepad nearby so I can jot down any bits of inspo that pop up mid-downward dog.

When it comes time to write, I’ve got a collection of ideas ready to go.

Tip #3: Try batching

Full disclosure: I don’t always batch my content, because it often makes more sense for me to write on my iPhone in between patients instead of blocking off, say, a 4-hour chunk of time to write 3 or 4 emails.

But... batching your content is definitely something for you to test out if you’ve never tried it before.

My advice would be to select your topics beforehand.

Even better if you create short and quick outlines for each piece of content you plan on writing during your batching session, so that you spend your time writing, not planning.

No editing during writing time, either!

Write all of your content and then edit later.

Tip #4: Fight perfectionism

This one’s a biggie...

How many times have you written a piece of content... and then edited... and edited... and edited?

What you think’ll be a short couple of hours working on an email to your list turns into a day-long writing sesh...

When you finally hit “Publish” - IF you hit publish - you’re convinced what you’ve written sucks.

That you’re a terrible writer.

That you might as well not have bothered because no one’s going to like what you’ve written anyway.

But here’s the thing...

When I first started creating content for a blog that no longer exists, I was, in fact, not very good at writing.

The content I created mimicked what I saw other people doing online.

And, if I’m being totally honest about my lack of writing skill, the posts I created weren’t good.

They were boring.

Lacked specificity.

Were overly formal.

But as I continued to write and I studied blogging and copywriting, I got better.

Am I the world’s best writer?

No. But I’m better than I was.

And the only reason I got better at writing was because I wrote.

Now, when I write an email, blog post, or IG caption, I don’t end up editing that much.

Not because I’m amazing, but because I know that…

1) a ton on editing won’t make a lot of difference when it comes to my business

2) I know how to mentally organize my thoughts before and as I write, so that when I finish a piece, I’m satisfied that I’ve said what I wanted to say.

After years of writing, I can tell you that most people honestly don’t give a shit what I write.

They’ve got their own problems to deal with.

Their own importer syndrome to wrangle.

Their own perfectionism keeping them from playing bigger. 

It’s time for you to recognize (like I did) that perfectionism is a problem that’s holding you back from developing your skills and connecting with your audience.

Once you recognize that, it’s a lot easier to commit to publishing content that’s solid but that doesn’t have to be perfect.

Because you get better at writing by writing.

And, if I may be frank, no one’s paying that much attention to your content anyway.

So there you have it. My favourite tips for creating content more efficiently.

Know what else can speed up your writing process? Grab my free Email Transitions Cheat Sheet. You’ll learn how to smoothly go from personal anecdote to compelling offer, so you can tell more stories, connect with your audience, and see more conversions.